William Hill review

William Hill review: Everything You need to know

William Hill is one of the most iconic names in sportsbetting in the world and, together with other top brands such as BetVictor, Ladbrokes and Stan James, form the top tier of online betting sites. Our intensive William Hill review looks at all the key aspects of this iconic sportsbetting site. We also include our expert opinions as well as results of our own William Hill test. Our experts test the brands ease of use, overall design, banking and sign-up procedures and much more. We also examine online casino games as well as other interesting betting options such as eSports betting and more. Read our full William Hill review to get the full picture on one of the oldest sportsbooks in the business. 

William Hill Site design

William Hill is one of the most iconic names in all of sports betting. It’s therefore no surprise that the classic gold and white William Hill logo, perched atop a dark blue background, is instantly recognizable to everyone, punters, novices and non-gamblers alike. In fact, the majority of William Hill opinions mention the distinctive brand as an integral part of their sportsbetting and casino gambling journey. Our William Hill review begins here with the design and layout of this iconic brand. 

The rest of the site is extremely streamlined with a straightforward layout that makes it very easy to navigate. It features the log in details on the top right of your screen, a listing of all the games, sports, bingo and live casino and betting option categorized just below: this leads to a drop down menu for whatever category you’ve chosen to browse through. The amount of sports is simply massive, so not everything appears on this drop down menu. You’ll find more sports for example in the top right hand corner of this menu.

William Hill website design

The overall design and layout, as well as navigation, scored very well in our William Hill test. This aspect of the brand is also one of the most common William Hill opinions on the web. 

Direct and to the point at William Hill

Other sites, even more plain sites like Bet 365, tend to try and be a little flashy with the advertisements of their main bonus offer, often creating separate landing pages utterly distinct from the site itself. This is actually a much more satisfying way of treating these offers: having two very distinct styles in the landing page and the promo page gives off the impression of the site being disorganized, or worse, the bonus being gimmicky. Elsewhere, another offer actually borders the page at the sides, which is a terrific way of keeping the clean, crisp design while varying how it presents offers.

William Hill top nav site design

The rest of the site is organised into clear, simple boxes, which present betting information and links to other areas. It’s virtually impossible to get lost on William Hill or to proceed without understanding the offers or where to find what you’re looking for. William Hill cares about giving you everything you need: the bookmaker has been around for long enough not to go in for design gimmicks and thus the site is kept very simple indeed. Could it use a little extra spice? A bit more shine? Perhaps, but that’s the beauty of being a bookmaker as respected as William Hill: you don’t need gimmicks to get attention. They stick to what they know, offering a great service.


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William Hill test: Setting up your account

We set up an account as part of our William Hill review. It’s impossible not to be able to figure out where to get started: the design is so clear. At the top right of the page, next to the log on feature is a bright green button which says ‘Join Now’. William Hill knows the importance of simplicity and by making this the only bright green button on the page and by using a colour we know to mean ‘go’, they show off their subtle mastery of design and functionality. The entire registration process can be concluded in a few short steps.

Step One

From here, you’ll be taken to a sign up page pretty similar to those seen on other sites. You’ll be required to enter your basic information, such as your title, first name, surname and Date Of Birth (obviously you’re unable to access the site if you are under 18), as well as your contact details, including your e-mail address and mobile number. Note that if you do not un-tick the box in the bottom right corner, you will receive notifications regarding offers and bonuses through the contact details you’ve provided.

William Hill registration

Step Two

Next you’ll give your address – country, house number/name, postcode/Zip. From here, you can find your full address by clicking the button just beneath, or you can enter your address manually if for some reason this does not work. You’ll then need to create a username and password. Because William Hill is such a popular site, you might not be able to get whatever username you want.

Of course, you’ll also want to make your password safe and strong. You can accomplish this by using upper and lower case letters, numbers and punctuation. It’s also important to make the password unusual enough so it cannot be guessed but not so unusual that you cannot remember it. When you’re dealing with a site that includes major financial transactions, your safety is everything so choose your password wisely. However, if you do get locked out of your account for whatever reason, you can retrieve access by answering a security question, such as your first car or your first school.

Finalising your William Hill registration process

Step Three

After this, you will need to select your currency, which should already be correctly guessed using the address you have already entered. Notably, you can also set a deposit limit if you wish, either daily, weekly or monthly. This is such an important feature and is always the mark of a truly responsible site. This allows you to keep track of whatever money you are spending to ensure you do not allow yourself to get into debt or to lose more money than you can afford.

William Hill PayPal registration

Step Four

Finally, you can type in the promo code to get access to the bonus. Also helpfully, the site has its customer service option as part of this form, meaning if you are confused for any reason, help is right at hand. Also, if you have a PayPal account, you don’t need to go to the bother of filling in this form and then a separate form to fill in bank details and then deposit money. Instead, you can directly link your PayPal account to your William Hill account in the click of a few buttons. In terms of security and convenience, there’s nothing that can match PayPal’s sterling worldwide reputation.

William Hill Customer Support

Getting great customer support in a timely fashion is another key aspect of our William Hill review. As expected, William Hill has a terrific customer support service, including live chat, an entry form and e-mail. They even have an international phone number and support via fax.  And for those questions and queries you need an instant answer for, you can contact them via Twitter @WillHillHelp. Truly no stone has been left un-turned here. The support is easy to find. As mentioned previously, it’s clearly visible on the sign up form itself, and customer experiences with support staff are overwhelmingly positive. This is also in line with our William Hill test as well as most opinions regarding brand support. 

William Hill Twitter support

William Hill Promotions on offer 

William Hill has a fairly small selection of promotions considering its place as an industry heavyweight. However, the offers that are available are all of decent value, although there’s no denying it does feel a little sparse in comparison to other major players. Its sign up bonus is a popular bonus among various sites, so there’s little originality here, but it’s seen so frequently for good reason: it’s an affordable, fun bonus, which is easy to understand and doesn’t come with a bunch of misleading terms and conditions. Using the William Hill bonus code, you receive 2 free £10 bets when you bet £10 or more (or whichever currency you are using).

William Hill Welcome bet promotion

Another great promotion is ‘Cash in My Bet’, where you can settle a bet while it is still running. This adds another dimension to your gaming efforts. In essence, this gives you the opportunity to withdraw your prediction if you feel the tide may be turning on you, for example in a closely ran sporting event. This bet isn’t available for everything on the site so make sure that your use of the bonus is available on that event.

William Hill Additional offers

There’s also Acca insurance, which gives you a refund if only one team loses on a six team or more football accumulator. Sticking to football, the ‘Bore Draw’ promotion refunds a losing correct score. Another football promotion worth noting is ‘Goal Scorer Second Chance’. This gets you a refund if your first goal scorer bet does not score the first goal but scores the second.

William Hill Bore Draw promotion

They are all excellent promotions here, but there’s simply not enough of them when you consider what is offered by other sites. Not to mention a large portion are entirely football specific bets. William Hill is by no means a dud in promotions: the simplicity of their chosen bonuses are to be applauded, but there is a sense that they are resting on their success with such a conservative effort, while other sites put up more of a fight to bring in new customers.


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What’s on offer at William Hill

As with all major gambling sites, William Hill tries to do everything you could possibly imagine from a bookmaker, and it largely succeeds. We truly live in the age where you can bet on almost anything you want for any stake you want, even mixing and matching bets to create dizzying accumulators. We had a closer look at a few of the top markets in our William Hill test.

William Hill offers sports betting, including in play betting and live streaming. They even offer podcasts and radio coverage, as well as easy to understand schedules for in play betting and an exhaustive list of top betting options. They even have four casinos, including a Vegas, Macau, site casino and a live site casino, which offers everything you could want, including arcade games, roulette, casino games and even in play video poker. There’s also Bingo, scratchcards, a dedicated poker section and even an area dedicated to financial betting. It is almost overwhelming what is on offer.

William Hill offering

Top William Hill betting markets include the following:

  • Horse Racing
  •  American Football
  • Athletics
  • Baseball
  • Basketball
  • Football
  • Boxing
  • Cycling
  • Darts
  • E-Spots
  • Tennis
  • Futsal
  • GAA Hurling
  • Golf
  • Handball
  • Greyhounds
  • Ice Hockey
  • Lotteries
  • Motor Racing
  • Cricket
  • Motorbikes
  • Rugby League
  • Rugby Union
  • Snooker
  • UFC
  • Volleyball
  • Winter sports

There are an additional 24 sports you can look through, as well as casino and table games to enjoy. To put it simply, if it’s not on William Hill, you probably can’t bet on it.

William Hill casino offering

The William Hill Reputation

The William Hill brand enjoys decades of service excellence and its reputation is flawless. William Hill publishes an independent audit every year in order to test the trustworthiness of their payouts and games. There has never been any serious lawsuits against the company regarding payouts or the fairness of their games. It’s fair to say that William hill is completely trustworthy.

William Hill Withdrawals and deposits

All major credit and debit cards are supported for depositing funds, in addition to a long list of other options. Other top methods include Entropay, Poli, PayPal, Banklink and Neteller. In fact, if it’s a valid way of paying, then you can probably use it on this site.

William Hill deposit methods

With regards to withdrawals, major debit and credit cards take between 3-5 working days. Cheques can take up to 10 days, Entropy takes 3-5 working days, Bank Wire takes 5 days. PayPal, Skrill, Instadebit and ClickandBuy all take 1 day, while CashDirect and Neteller are withdrawn instantly. The clear site design makes getting information on your preferred payment method very simple. You can even directly link to your PayPal from the sign up page.

William Hill rating and conclusion

William Hill logo

William Hill is as big and successful as it is for a reason. Its selection of gaming options from sports to financials is outstanding. William Hill’s design is both elegant and functional, allowing anyone to navigate the site with ease. Expert opinions and our William Hill rating puts the brand at the top end of the betting spectrum.


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