The Psychology of Online Gambling and the Top 5 UK Online Casinos

The Online Gambler and Online Casinos

The psychology of online gambling is enthralling. Its bells and whistles intrigue the human psyche and ensnare the punter. Between its convenience, its greater variety of games and its anonymity, online casinos appear more attractive than land-based casinos.  On the negative side: its reduced realism, the surreal nature of the internet, the use of electronic bet, and concerns with the safety does still inhibit punters. Yet as betting technology continues to enhance its interface, online gambling evolves to continue to meet punter’s needs. 

Ultimately punters not only want realism and authenticity, they prefer the added bonus of online anonymity while betting. In regards to the anonymity of gambling online, punters engage without the stigma of actually going to a casino. For this reason, anonymity enables the punter to feel they have a greater sense of control over the nature of their bet. To point out, anonymity online increases the feeling of safety from afar as well as gambling for entertainment rather than for competition sake.

Online gambling is a mask for the punter and its anonymity decreases the social anxiety involved in gambling. Especially with more skill-based games, for example, poker or blackjack which inherently possess more complex social gaming etiquette. Specifically the potential embarrassment of a faux-pas in online gambling decreases as the punter is concealed by the technology. All in all, the discretion of gambling online emboldens a punter’s confidence and playability inherently improving their odds.

Online gambling gives punters the upper hand

The dawn of online gambling has seen an impressive leap in sophisticated gaming software with increased realism. For example, making a deposit and withdrawing funds is possible with e-cash systems. Afterwhich gambling via webcams and live casinos arrived. Virtual reality and gambling is now considered the frontier of online casinos. Read more about the virtual reality games that you can play without needing to have an expensive set of goggles in order to gamble. 

Studies indicate that the human psyche seeks competition. Furthermore this explains the psychology behind engaging in online gambling activities. Gambling expresses an innate competitive instinctual urge that has been found throughout the history of gambling. 

One theory behind what drives gamblers essentially drives the nail into the coffin so to speak. The ‘deprivation-compensation’ theory by US sociologist Erving Goffman explains the relationship between gambling and the intrinsic competitiveness that is involved in the human pysche.

The ‘deprivation-compensation’ theory suggests that modern society no longer creates situations where the competitive instincts in humans are tested. Therein, the art of the bet is a self-imposed situation of instability. One that can be instrumental in creating an opportunity for the punter to test their competitive capabilities. With this in mind, online gambling is yet another way the human spirit facilitates its own instinctive needs.

The Psychology behind Online Gambling

The addictiveness and accessibility of online gambling makes online casinos so popular. Their user-friendly digital interface comes with flashy lights, cheery music, bonuses, brand tie ins which all attract the punters. The design psychology behind online casinos is such that they intentionally dish out rewards with appealing sounds and colors. Even more these invisible design elements are the basic psychology behind online casinos.

A renown study from B.F. Skinner’s points out:

To keep players gambling, all slots rely on the same basic psychological principles discovered by B.F. Skinner in the 1960s. Skinner is famous for an experiment in which he put pigeons in a box that gave them a pellet of food when they pressed a lever. But when Skinner altered the box so that pellets came out on random presses — a system dubbed variable ratio enforcement — the pigeons pressed the lever more often. Thus was born the Skinner box, which Skinner himself likened to a slot machine.

The Skinner box works by blending tension and release — the absence of a pellet after the lever is pressed creates expectation that finds release via reward. Too little reward and the animal becomes frustrated and stops trying; too much and it won’t push the lever as often.

5 Top Online Gambling Casinos that’ll Ensure your bet 


The self-appointed “biggest casino brand” in the UK has been a notable online casino since the 70’s. Being that they’ve been awarded the ‘Casino Operator of the Year’ award as well as the “Socially Responsible Operator of the Year Land Based’ award. In view of the fact, Grosvenor Casino has taken significant strides in the online gambling scene in the UK. 

With over 50 Grosvenor live casinos spread over the UK, the casino went even further creating a Grosvenor Casino Android app. Hence the app can be downloaded from the Android Market or from iTunes. On the app punters can play the games, find land-based Grosvenor casinos and receive updates on major events and bonuses. In addition to popular video slots there are also progressive slots. For example, MegaJackpots Siberian Storm and MegaJackpots Cleopatra.

Most popular online casino games at Grosvenor Casino:

  • Table Games: Blackjack, Roulette, Real Deal European Roulette
  • Live Casino: Live Blackjack, Live Roulette, 
  • Slots: Cleopatra, Pixies of the Forest, Da Vinci Diamonds, Leprechauns Luck


In ancient Greece and Rome, a hippodrome was a horse race track. Later the term came to describe a concert hall, theatre or other performance venue. In the 21st century, the word Hippodrome still intends to entertains betting just within the Hippodrome Casino.

The online version of the world-class Hippodrome Casino in London is a must play. With the latest state-of-the-art software from Microgaming, Hippodome Casino is playable in flash version and on mobile devices. The elegantly designed site hosts premium games and the playability is prime. 

Some of the more popular casino games available at the Hippodome Casino:

  • Slots
  • Live Poker
  • Roulette
  • Blackjack 
  • Baccarat
  • Craps
  • Table Poker 
  • Bingo
  • Scratch Cards
  • Keno
  • Instant Win Games


Using Mircrogaming, NetEnt software and the industry’s top software designers, Royal Panda Casino’s crafted a simple design with comfortable user-friendliness essentially setting the bar.  Born in March 2014 and licensed by the government of Malta, this online gambling site claims ‘customer focus.’ Although various regulations prohibit punters from playing Royal Panda Casino in Australia, Belgium, Denmark, Singapore, France, Israel, Italy, Spain, Turkey, Slovenia, Poland, Portugal, Hungary, Czech Republic and the United States. 

Some of the favorites on Royal Panda Casino include:

  • Starburst
  • Wild Water
  • Mega Moolah
  • Double Magic
  • Fruit Fiesta
  • Fortune Cookie

Instant play means that punters can play casino games immediately. They can gamble from their phone or computer’s browser without needing to download anything at all. Instant play works easily and quickly and it’s supported on a variety of devices. All in all, Royal Panda Casino offers classic casino entertainment on land as well as online.

The instant play feature uses HTML5 which operates on almost all devices. With a smartphone, a punter can start playing without having to download anything. 

Select from amongst a variety of casino games such as: 

  • Slots
  • Poker
  • Live Dealer
  • Blackjack
  • Baccarat
  • Bingo
  • Keno
  • Roulette 
  • Craps
  • Scratch Cards

2. MANSIONCASINO.COM, using Playtech software, initially established itself as an UK betting site then went worldwide. With land based casinos in Australia, New Zealand and Canada, its online presence is international. Indeed Ttey have a license from the UK Gambling Commission and they’re legit with their customer service offering an international support line for additional assistance. Established in 2004, offers more than 250 gaming varieties of their games. 

Playing games on the website is possible on a smartphone, tablet device or computer. To demonstrate go directly to the website on a web browser and sign in, then the games can officially begin. If you notice a small logo of a smartphone on a game’s image this means that the game is also available on your mobile. 

Connect to from a smartphone that runs Apple iOS, Android and Windows without needing to download any apps. However, for an even faster connection iPhone or an iPad punters can download the free app. 

Some of the most popular slots at

  • Marvel-themed online slot machines like White King and Great Blue
  • Multiple versions of roulette
  • Multiple versions of blackjack
  • Baccarat
  • Poker (Deuces Wild, Joker Poker)
  • Craps.


An important thing to realize is 8 million punters betting at Betway Casino there must be a good reason. There’s a great selection of casino games, quality customer service and and exclusive 100% bonus up to € 1,500. Founded in 2006 and based in Malta, Betway Casino offers real money casino games, poker, slots and sports betting. Equally important their mobile gaming app is pretty cool too.

On the subject on Betway Casino, the odds are said to have good payout rates of more than 97%. Thus with over 500 various types of casino games, for this reason punters can literally game on. Considering the betting options in over 12,000 markets on an immense range of sporting events, this is an online gambling site to reckon all online casinos. Furthermore, Betway’s selection of casino games, its quality of care in customer support as well as the state-of-the-art technology provides an online gambling site that must be played to be believed!

Popular games at Betway Casino:

  • Starburst
  • Twin Spin
  • Hot as Hades